5 Ways To Create Effective Open Enrollment Flyers

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As the open enrollment season approaches, many HR teams and benefits administrators are busy preparing to communicate the details of their company's benefits offerings to employees. One crucial aspect of this process is creating effective open enrollment flyers that capture employees' attention and provide them with the necessary information to make informed decisions about their benefits.

Effective open enrollment flyers are essential in today's fast-paced work environment, where employees are bombarded with information from various sources. A well-designed flyer can help cut through the noise, convey complex information in a clear and concise manner, and ultimately drive employee engagement and participation in the open enrollment process.

In this article, we will explore five ways to create effective open enrollment flyers that will help you communicate your company's benefits offerings to employees and drive a successful open enrollment season.

1. Define Your Objective and Target Audience

Before creating your open enrollment flyer, it's essential to define your objective and target audience. What do you want to achieve with your flyer? Is it to increase employee participation in the open enrollment process, or to educate employees about the benefits offerings available to them?

Identifying your target audience is also crucial. Who are the employees that will be receiving the flyer? What are their needs, concerns, and preferences? Understanding your audience will help you tailor the content and design of your flyer to resonate with them.

For example, if your company has a large population of millennial employees, you may want to consider using a more modern and visually appealing design, with concise and easy-to-understand language. On the other hand, if your company has a large population of older employees, you may want to consider using a more traditional design, with clear and simple language.

Key Takeaways:

• Define your objective and target audience before creating your open enrollment flyer.
• Understand the needs, concerns, and preferences of your target audience.
• Tailor the content and design of your flyer to resonate with your target audience.

2. Keep it Simple and Concise

When it comes to creating an effective open enrollment flyer, simplicity and concision are key. Employees are busy and may not have the time or attention span to read through a lengthy and complex flyer.

To keep your flyer simple and concise, focus on the essential information that employees need to know about the open enrollment process and the benefits offerings available to them. Use clear and easy-to-understand language, avoiding jargon and technical terms that may confuse employees.

Use headings, subheadings, and bullet points to break up the content and make it easier to scan. This will help employees quickly understand the key points and takeaways from the flyer.

For example, you could use a simple and concise format like this:

Open Enrollment: What You Need to Know

• When: [Insert dates]
• What: [Insert benefits offerings]
• How: [Insert instructions for enrolling]

Benefits Offerings:

• Medical
• Dental
• Vision
• Life Insurance

How to Enroll:

• Online: [Insert website URL]
• Phone: [Insert phone number]
• In-person: [Insert location]

Key Takeaways:

• Keep your flyer simple and concise.
• Focus on the essential information that employees need to know.
• Use clear and easy-to-understand language.
• Use headings, subheadings, and bullet points to break up the content.

3. Use Visuals and Images

Visuals and images can help make your open enrollment flyer more engaging and memorable. Use images that are relevant to the content and help to illustrate the benefits offerings available to employees.

For example, you could use an image of a happy and healthy family to illustrate the medical benefits offering. Or, you could use an image of a person working on a laptop to illustrate the flexibility and convenience of online enrollment.

Avoid using too many images or graphics, as this can make the flyer look cluttered and overwhelming. Instead, use a few well-placed images that help to break up the content and make it more engaging.

Key Takeaways:

• Use visuals and images to make your flyer more engaging and memorable.
• Use images that are relevant to the content and help to illustrate the benefits offerings.
• Avoid using too many images or graphics.

4. Include a Call-to-Action

A call-to-action (CTA) is a crucial element of any effective open enrollment flyer. A CTA tells employees what action to take next and how to enroll in the benefits offerings.

Use a clear and prominent CTA that stands out from the rest of the content. Use action-oriented language like "Enroll Now" or "Sign Up Today" to encourage employees to take action.

Make sure to include all the necessary details, such as the website URL, phone number, or location, to make it easy for employees to enroll.

For example:

Enroll Now:

• Visit our website: [Insert website URL]
• Call us: [Insert phone number]
• Visit our office: [Insert location]

Key Takeaways:

• Include a clear and prominent call-to-action.
• Use action-oriented language to encourage employees to take action.
• Make sure to include all the necessary details to make it easy for employees to enroll.

5. Review and Test

Finally, review and test your open enrollment flyer before distributing it to employees. Check for spelling and grammar errors, and make sure the content is accurate and up-to-date.

Test the flyer with a small group of employees to get feedback and make any necessary changes. This will help ensure that the flyer is effective and resonates with your target audience.

Key Takeaways:

• Review and test your open enrollment flyer before distributing it to employees.
• Check for spelling and grammar errors, and make sure the content is accurate and up-to-date.
• Test the flyer with a small group of employees to get feedback and make any necessary changes.

By following these five tips, you can create an effective open enrollment flyer that communicates your company's benefits offerings to employees and drives a successful open enrollment season.